EXPAND

Let your work travel to the places where it truly belongs

A relationship-based PR approach designed to place your voice in aligned podcasts, publications, and platforms so your work can be discovered by the people it was always meant for.

Your work is ready but it hasn’t reached the right spaces yet.

The roots have deepened. The story has found its language. The visual world feels coherent. People are beginning to gather. And still, a new question begins to form: How does this work reach the people who will never find it on their own? The ones who need it most, but have never heard your name. The podcast listeners who would stop everything to hear this conversation. The readers of the publication already exploring the themes your work holds. The communities gathering around the very questions you have spent years learning to answer. They are out there. But they cannot find you yet.

Not because your work isn’t ready but because the conventional approach to PR (press releases, cold outreach, mass pitching) was never designed for the kind of work you carry. Visibility without resonance is just exposure and exposure alone has never been what this was about. Your work is not asking for more noise. It is asking to be placed with care and to enter the conversations it was always meant to be part of.

A bird flying over a hilly, forested landscape with mountains in the distance and mist in the air.

Introducing

PR Campaigns

A relationship-based media outreach process designed to place your voice in the spaces where it was always meant to be heard: aligned podcasts, publications, and platforms where the right people are already gathering.

Through curated outreach and thoughtful pitching, your work enters conversations that already exist in the world. Not by pushing harder but by being placed more precisely.

Begin the process

EXPAND

Two paths. One direction.
Outward, into the spaces
where your work belongs.

One builds early momentum placing your voice across a wider range of aligned platforms as you begin to speak publicly about your work. The other focuses on depth securing fewer, more established placements that build long-term credibility and recognition.

Choose your way in

For those ready to begin speaking their work into the world.

This campaign supports creatives & changemakers who are ready to begin sharing their work beyond their own platform and build early media momentum.

It is particularly supportive if you are beginning to appear on podcasts or online publications and want to gain visibility, confidence, and experience speaking about your work publicly.

Rather than prioritizing audience size alone, this work focuses on alignment, placing your voice in spaces where your message can truly resonate.

Growing Visibility Campaign

Black microphone on a white desk in front of a computer monitor with green leafy plants displayed on the screen.

  • This campaign focuses on building early visibility across a range of aligned digital platforms.

    Placements may include:

    • emerging podcasts

    • niche blogs and publications

    • smaller but engaged platforms aligned with your field

    You will receive:

    • storytelling and positioning call

    • press release writing

    • creation or refinement of your media kit

    • curated list of aligned platforms

    • targeted outreach and pitching

    • follow-up communication with hosts and editors

  • Rather than approaching PR through mass outreach, this process is built on thoughtful curation and relationship-based pitching.

    We begin by clarifying your message and positioning for media.

    From there, I curate a list of aligned platforms and share a shortlist with you before outreach begins.

    Each pitch is crafted with care, and conversations are followed up to create meaningful opportunities for your work to be featured.

    This is an approach designed to build both visibility and confidence over time

  • 10 aligned media placements across podcasts, blogs, and platforms

    Timeline: approximately 2-3 months depending on podcast availability and editorial calendars.

    Investment: €800

Begin your journey

Rooted Media Campaign

For those whose work is ready to be held by established platforms.

This campaign supports creatives & changemakers whose work is ready to be positioned within more established media spaces.

It is designed for those who want to build long-term credibility and place their voice within trusted platforms where their message can be held with depth.

Rather than expanding widely, this work focuses on intentional placement securing fewer, more established features that support the long-term visibility of your work.

This approach prioritizes quality over volume, allowing your work to be seen, heard, and recognized in spaces that carry both reach and resonance.

A bouquet of flowers wrapped in vintage newspaper rests on a magazine titled 'Gereat' on a wooden surface.

  • This campaign focuses on securing placements within high-quality, established media outlets with aligned and engaged audiences.

    Placements may include:

    • established podcasts

    • digital publications and editorial platforms

    • print magazines (local and national)

    • radio features

    • TV opportunities (when aligned and available)

    Each platform is carefully selected based on its audience, editorial direction, and alignment with the deeper intention behind your work.

    You will receive:

    • storytelling and positioning call

    • press release writing

    • creation or refinement of your media kit

    • curated database of aligned platforms

    • targeted outreach and pitching

    • follow-up communication with journalists, editors, and hosts

  • This process is built on careful positioning, curation, and relationship-based outreach.

    We begin by clarifying your message and how it can be held within more established media spaces.

    From there, I curate a selection of aligned platforms and share a shortlist with you before outreach begins ensuring full alignment.

    Each pitch is crafted with intention, taking into account both your work and the editorial direction of the platform.

    Follow-up conversations are handled with care to create meaningful and well-aligned opportunities for your work to be featured.

    This is a slower, more intentional approach to visibility: one that prioritizes credibility, depth, and long-term resonance over volume.

  • Outcome: 5 curated media placements within established and aligned platforms

    Timeline: approximately 3–4 months, allowing space for editorial timelines, responses, and thoughtful follow-up.

    Investment: €1200

Place your work

my process

  • A Monstera plant in a small orange pot, with a blurred smartphone in the foreground showing a collage or gallery of photos.

    01. Clarifying your message

    We begin with a dedicated storytelling call. During this conversation, we explore your work, your lived experience, and the deeper themes you want to bring into the world.

    From there, I identify and reflect back several story angles: ways your work can be shared, framed, and received within media spaces.

    These angles become the foundation for all outreach, ensuring your voice is both clear and compelling.

  • Open magazine featuring photos of people and objects, resting on a dark surface.

    02. Preparing your press materials

    Your press release and media kit are created or refined to reflect the depth of your work.

    These materials become the foundation for all outreach, ensuring your voice is communicated with clarity and coherence.

  • Collection of magazines and brochures on a wooden table, with a small potted succulent plant nearby.

    03. Curating aligned platforms

    Rather than approaching media randomly, I curate a list of platforms that are aligned with your work, your audience, and the conversations you want to enter.

    A shortlist is shared with you before outreach begins, so everything feels intentional and aligned.

  • Four blue USPS mailbox units mounted on a black stand against a red brick wall, with a shovel, a metal object, and a white box beneath them.

    04. Outreach and pitching

    I carry out targeted outreach to selected podcasts, publications, and platforms.

    Each pitch is crafted with care, taking into account both your work and the editorial direction of the platform.

  • Person working on a laptop and holding a smartphone, with a small orange box in the background.

    05. Follow-up and placement

    Conversations are followed up to create meaningful opportunities for your work to be featured.

    This stage ensures your voice is not just sent out, but truly received.

What begins to shift

Your work begins to circulate

Your voice moves beyond your own platform. It enters conversations that are already unfolding and reaches people who were already searching for what you carry.

01

Your work is met with recognition

Not just visibility, but resonance. The right people encounter your work and feel: “this is for me.” Your message begins to be received, shared, and held.

02

Your work is placed
in the right spaces

It is no longer shared randomly. It is introduced into platforms that are already aligned with your message, your themes, and your audience.

03

You are no longer carrying
visibility alone

The pressure to constantly show up begins to soften. Your work starts to move on its own. Carried by the spaces it enters and the people it reaches.

04

  • "Rarely have I encountered in a professional context someone as aligned as Charlotte in her mission. She doesn’t need to say it, you feel it in the way she listens, in the sensitivity and intelligence she brings when she gives language to your story. It is as though she has read you more deeply than you have read yourself. Charlotte works from the heart, and you can feel that in everything she does."

    Louise, Founder of Incantation & Co

  • “I never thought I would work with a PR consultant because I assumed most of them would be too pushy and not aligned with the energy I want in my business. But Charlotte completely changed that perception. She has a unique way of helping you connect with your brand in an embodied, authentic way.”

    Beatrice Nespega, Artist and Creativity Coach

  • “Charlotte is incredibly motivated, kind, and a joy to work with. She brings her values and her own practices into her work, which I believe makes a difference. She understood the intention and potential of my project within a short amount of time, and set out to secure 10 relevant media features. Thanks to her work, I was almost overwhelmed by the response from media outlets and podcasts! So be aware, if you hire her, prepare for her work to be more successful than you expect!”

    Nora Wilhelm, Founder of Parayma & the well

  • “I was deeply moved by the sensitivity, precision, and beauty of Charlotte’s work. She captured the very essence of what we wished to express and brought our ideas to life in the most beautiful way. I wholeheartedly recommend her work, it truly comes from the heart.”

    Chloé Mason, Co-Founder of FEEL

  • “Charlotte has been an absolute pleasure to work with. Her work is defined by integrity, passion, and honour. The results of the campaign she led for us were outstanding, and she made every effort to go above and beyond. Her work ethic is second to none, and her passion for telling people’s stories, sharing their message, and impacting culture with positivity is evident in all she does.”

    Joshua Luke Smith, Founder of Orphan No More

  • "Charlotte is changing the face of the industry one artist at a time by investing in people over product. Charlotte has a special gift to be able to see who an artist is and communicate that clearly to multiple audiences. I'm so grateful for what Charlotte has done for me and my career"

    Joy Oladokun, Grammy-nominated singer/songwriter

Open magazine with a branch of cream-colored flowers placed on it, on a rustic wooden table with a person in a light-colored jacket and orange shirt leaning over.

this is for you if

01

You feel ready for your work to reach beyond your current audience and enter new, aligned spaces

02

You want visibility that feels thoughtful and intentional, not driven by pressure or constant output

03

You are open to speaking about your work through podcasts, interviews, or media features

04

You have something you’re ready to share more widely (a book, a creative project, an offering, or an event…) and want it to be placed where it can truly resonate

A professional microphone with a pop filter in a recording studio, with a potted plant in the background.

this isn’t for you if

01

You are looking for fast visibility, viral exposure, or immediate results

02

You are not open to a slower, relationship-based approach to visibility

03

You prefer high-volume outreach or aggressive PR tactics

04

You are not yet ready to speak publicly or be visible through conversations and interviews

The investment

Rooted Media Campaign

€1200

A campaign designed to position your work within established media spaces and build long-term visibility


You will receive:

• storytelling and positioning call

• 5 curated placements in established media (podcasts, publications, print, radio & TV opportunities)

• press release + media kit

• curated outreach & follow-up

Timeline

Approximately 2–3 months

Place your work

Growing Visibility Campaign

€800

A campaign designed to introduce your work across aligned platforms and build early media momentum.


You will receive:

• storytelling and positioning call

• 10 aligned media placements (podcasts, blogs, online magazines)

• curated outreach & pitching

• press release + media kit

• follow-up communication

Timeline

Approximately 2-3 months

Begin jour journey

Stories that found their place

  • A magazine page with two photographs of women, one on the left and one on the right, along with several columns of French text discussing topics like puzzles, spirituality, and a documentary about wolves. The page includes headings, a quote, and a website URL at the bottom.

    Incantation & Co in Happinez Magazine

  • Digital poster for Parayma with the slogan 'making change work', featuring a teal background, a graphic of a feather and a leaf with two people paddling in a pond, and various illustrations and texts related to change and sustainability.

    Presskit Parayma

  • A woman with long, curly hair is sitting at a wooden table in a cozy room, working on art projects with a computer and art supplies. Text mentions a well change atelier, encouraging creativity and regeneration through art-based workshops.

    Presskit the well

  • Book cover featuring Nora Wilhelm sitting on a chair with a vibrant orange and pink floral background. The title reads "Changing the System" and she is described as a systems change advocate, social entrepreneur, speaker, and changeworker.

    She Can Podcast - Nora Wilhelm

  • Close-up of a woman wearing a red satin dress, with text overlay promoting a podcast titled 'Let's Change Our Minds About Her: An Empowering Podcast'.

    About Her - Nora Wilhelm

  • A woman with long curly hair sits on a wooden chair with a woven backrest, wearing a rust-colored suit, smiling softly and resting her chin on her right hand, against a plain light-colored wall with shadows.

    Authority Magazine - Nora Wilhelm

  • A young woman with long, wavy brown hair sitting on a wooden dock by a lake, smiling and looking to the side, with trees and water lilies in the background.

    Canvas Rebel - Nora Wilhelm

  • A woman giving a speech at a conference with posters of climate change protests in the background.

    Bold Journey - Nora Wilhelm

  • Electric Ideas with Nora Wilhelm

  • Logo of the CORE Impact Podcast on a teal background with white text.

    Core Impact Podcast with Nora Wilhelm

  • Logo for 'The Check-In with Podcast' featuring two stylized human figures sitting on chairs, separated by a microphone, with a heartbeat line at the bottom.

    The Check-In Podcast with Nora Wilhelm

  • A young man with short curly hair, wearing a black denim jacket and a pearl necklace, smiling while sitting against a green background. Text in the image includes "WITH ISAAC KONG," "CHATTER BEANS," and the slogan "WHERE EVERY CUP HOLDS A STORY," along with a graphic of a coffee cup with a smiling face.

    Chatterbeans Podcast with Nora Wilhelm

  • Promotional graphic for episode 38 of a podcast titled "Her Journey Home," featuring Nora Wilhelm, Systems Change Advocate. The background shows dark green tropical leaves, with two circular portraits—one of a woman with dark hair sitting outdoors, and the other of a woman with curly red hair indoors, smiling at the camera.

    Her Journey Home with Nora Wilhelm

  • Promotional image for 'The Burnout Rebellion' featuring Nora Wilhelm, a woman with long curly red hair, sitting at a desk with a microphone, laptop, coffee mug, and headphones, against a teal background.

    The Burnout Rebellion with Nora Wilhelm

  • Cover image for episode 8 of a podcast, titled 'The Next Paradigm Shift.' Features photos of Nora Wilhelm and Sara Fossum, with Nora on the left and Sara on the right. The background is light green, with the Vyve logo in the top right corner.

    Vyve Podcast with Nora Wilhelm

  • A woman with curly brown hair sitting on a beige sofa, smiling, in a bright room with sunlight coming through the window.

    Sustaining Creativity with Nora Wilhelm

  • Three women sitting at a table playing a puzzle game, two of them are focused on the puzzle while one girl smiles and holds a puzzle piece.

    So Soir - Incantation & Co

  • Cover of a podcast titled "Intuition Créative" featuring a smiling woman with curly hair holding a ceramic mug, sitting against a beige wall with decorative gold and black accents, and text indicating it is a podcast for intuitive entrepreneurs by Anne-Laure of Studio Eucalyptus.

    Intuition Créative - Incantation & Co

meet your PR guide Charlotte Gomes

A woman with curly dark hair, glasses, and hoop earrings is standing outdoors in front of a large tree with ivy and dry leaves on it, looking upward with a slight smile.

Founder of Collective Roots PR

I'm Charlotte. For as long as I can remember, I have been drawn to the invisible thread between things. The sense that beneath the noise and the disconnection, something deeper is still running through all of us. I saw it first in music, standing in rooms full of strangers who arrived separately and left changed. Not just by the music but by the visibility it created. The way the right placement could bring an artist's work into a room where it could finally be experienced by the people it was always meant for.

Over the years I supported artists and creatives in being featured across print media, digital publications, radio, and television learning, placement by placement, how to read the landscape of media and find the spaces where a particular piece of work would genuinely land.

The pattern that emerged was always the same. The work that resonated most deeply was never the work that was pushed the hardest. It was the work placed with care in the conversations that were already gathering around the themes it explored, in the platforms that already held the trust of the right audience.

This is the work I guide you through here so your work can travel to the places where it truly belongs.

Read my story

frequently asked questions

  • Each platform is carefully selected based on alignment with your work.

    I consider the themes you explore, the audience you want to reach, and the type of conversations your work naturally belongs to.

    Rather than approaching media randomly, this process is based on curation, ensuring your voice is placed in spaces where it can truly resonate.

  • The campaigns are designed to secure curated media placements.

    That said, the exact platforms cannot be guaranteed in advance, as media opportunities depend on editorial decisions and ongoing conversations.

  • The Growing Visibility Campaign focuses on building early momentum across a range of aligned platforms.

    The Rooted Media Campaign focuses on fewer, more established placements to support long-term credibility and recognition.

    Both approaches are rooted in alignment: they simply support different stages of your journey.

  • Yes. French is my first language, and I have a deep understanding of the French-speaking media landscape, its publications, podcasts, and platforms. If your work is rooted in the French-speaking world or if you want to reach French-speaking audiences specifically, I would love to support that.

    All campaign structures are available in both English and French. If you have a bilingual audience or want to build visibility across both languages, we can discuss what a campaign that honours that might look like.

  • Timelines vary depending on the campaign and the platforms involved.

    For both campaigns, the process unfolds over approximately 2-3 months to allow for editorial calendars and deeper opportunities.

    This work is designed to build visibility that lasts, rather than quick results.

  • These campaigns are best suited for work that is clearly expressed and ready to be shared publicly.

    This may include a book, a creative project, an offering, or an event: anything you feel ready to bring into new spaces and conversations.

This is where your work begins to travel further

Person holding an old, weathered map of the world, surrounded by orange flowers.

If you feel ready for your work to be placed in the right spaces, you are invited to begin.

Work with me