EXPRESS

Reconnect with your authentic voice

A focused storytelling process for creatives and changemakers who want to express their work through social media content that feels clear, grounded, and unmistakably theirs.

There is a story inside your work that no formula will ever find.

At some point, after the roots of a project have begun to deepen, something else naturally starts to emerge: a desire to find the words that can truly express what the work has become. You don’t simply want to share. You want to find the language that can carry the work into the world.

And yet, in the digital world we move through today, expression has become something else entirely. Hooks are engineered. Posts are optimised. Content is generated at a speed that leaves no room for the quiet process of understanding what the work actually wants to say. So you try the frameworks. You study the formulas. You rewrite the caption seven times. And still, something essential refuses to fit.

Because meaningful work doesn't grow from templates. It grows from lived experience and from the slow and honest process of listening to what the work is trying to become. The voice that can carry your work outward already exists. It has just never been given the right conditions to emerge.

A small table with a typewriter, open book, and eyeglasses under a tree in an outdoor setting.

Introducing

The Rooted Storytelling Intensive

Over the course of one week, your words begin to take shape.

We start by clarifying what feels ready to be expressed through a guided intake and reflection on your work. From there, I reflect your work back to you through a mini audit, highlighting what is already present but not yet fully articulated.

Together, we create 12 social media posts rooted in your story. You begin writing from these, and through detailed feedback, we refine your words so they can carry the depth of your work with clarity and resonance.

This process is designed for those who want to develop their own voice, rather than outsource it. I guide you back to your own creative authority so that what you share online feels like coming home, for you and for the people it reaches.

The content we develop together is designed primarily for social media: posts, captions, and storytelling directions you can return to across platforms.

Begin the process

my process

  • A large tree with extensive, twisting roots and thick branches, sunlight shining through the leaves.

    01. Ground and Clarify

    You begin with a guided intake to explore your work, what you feel called to share, and what wants to be expressed next.

  • A mirror on the grass surrounded by white flowers.

    02. The Mirror

    I review your online presence through a mini audit (clarity, alignment, embodiment), to understand how your work is currently being expressed.

  • Person holding an open notebook near a body of water with trees in the background on a clear day.

    03. Shape the Narrative

    You receive 12 social media content ideas (posts+captions) rooted in your work, ready to be developed into posts that feel genuinely yours.

  • An open notebook with handwritten notes and a pen resting on a tree stump in a grassy field during sunset.

    04. Write from The Directions

    You create your content using these storytelling directions, on the platform that feels most aligned.

  • A hand picking small white and yellow flowers in a green field.

    05. Refine And Align

    I review your drafts and offer detailed feedback to strengthen clarity, flow, and resonance while preserving your voice.

What begins to shift through this intensive

01

Reconnect with your voice

You reconnect with the authentic voice that already lives within your work, and begin to trust it again as something you can follow and develop.

02

See the deeper story

You start to recognize the deeper narrative threads present in your lived experience, and how they naturally shape the way your work wants to be expressed.

03

Express with clarity and depth

You communicate your work with greater clarity, while preserving its nuance and depth, and develop storytelling that feels aligned rather than performative.

04

Share with confidence

You gain confidence in showing up on social media in a way that feels human and grounded with a set of narrative directions you can return to again and again, as your work and your audience evolve together.

  • "Rarely have I encountered in a professional context someone as aligned as Charlotte in her mission. She doesn’t need to say it, you feel it in the way she listens, in the sensitivity and intelligence she brings when she gives language to your story. It is as though she has read you more deeply than you have read yourself. Charlotte works from the heart, and you can feel that in everything she does."

    Louise, Founder of Incantation & Co

  • “I never thought I would work with a PR consultant because I assumed most of them would be too pushy and not aligned with the energy I want in my business. But Charlotte completely changed that perception. She has a unique way of helping you connect with your brand in an embodied, authentic way.”

    Beatrice Nespega, Artist and Creativity Coach

  • “Charlotte is incredibly motivated, kind, and a joy to work with. She brings her values and her own practices into her work, which I believe makes a difference. She understood the intention and potential of my project within a short amount of time, and set out to secure 10 relevant media features. Thanks to her work, I was almost overwhelmed by the response from media outlets and podcasts! So be aware, if you hire her, prepare for her work to be more successful than you expect!”

    Nora Wilhelm, Founder of Parayma & the well

  • “I was deeply moved by the sensitivity, precision, and beauty of Charlotte’s work. She captured the very essence of what we wished to express and brought our ideas to life in the most beautiful way. I wholeheartedly recommend her work, it truly comes from the heart.”

    Chloé Mason, Co-Founder of FEEL

  • “Charlotte has been an absolute pleasure to work with. Her work is defined by integrity, passion, and honour. The results of the campaign she led for us were outstanding, and she made every effort to go above and beyond. Her work ethic is second to none, and her passion for telling people’s stories, sharing their message, and impacting culture with positivity is evident in all she does.”

    Joshua Luke Smith, Founder of Orphan No More

  • "Charlotte is changing the face of the industry one artist at a time by investing in people over product. Charlotte has a special gift to be able to see who an artist is and communicate that clearly to multiple audiences. I'm so grateful for what Charlotte has done for me and my career"

    Joy Oladokun, Grammy-nominated singer/songwriter

Open book resting on a wooden table outdoors, with blurred trees and sky in the background.

this is for you if

01

You feel that your work carries depth but struggle to express it clearly online

02

You want storytelling that reflects lived experience rather than generic marketing approaches

03

You are curious to explore how narrative and embodiment shape the way you communicate

04

You are interested in being involved in the creative process and developing your own content with thoughtful support and feedback

Close-up of a person's hand holding a silver pen, writing in a lined notebook, with blurred green foliage in the foreground.

this isn’t for you if

01

You want quick copywriting templates without engaging in narrative reflection

02

You prefer rapid marketing tactics rather than thoughtful storytelling

03

You feel the need to control or perfect every sentence before allowing your voice to emerge

04

You are not interested in exploring the deeper story behind your work

Investment

Close-up of pink flowers with blurred background and bokeh light effects.
A cozy scene with a pink mug of black coffee, an open book with dried white flowers on the page, all resting on a striped blanket.

The investment is a one-time payment, made in full to begin the intensive.


€350


You will receive:

• intake reflection process

• mini content audit through the Collective Roots lens

• a customised Notion dashboard where we collaborate and shape your content throughout the process

• 12 personalised social media content ideas (approximately one month of content, rooted in your work and strategically aligned with your audience)

• detailed review and feedback on the content you develop

Timeline

This is a focused, one-week intensive designed to support both depth and momentum. Once you submit your intake form, I dedicate time to develop your storytelling angles.

You then have one week to write your content using these directions, before receiving feedback and refinement suggestions.

Begin the process
A woman with curly black hair and glasses smiling and looking upward, standing outdoors next to a tree with ivy and brown leaves on its bark.

meet your storytelling guide Charlotte Gomes

Founder of Collective Roots PR

I'm Charlotte. For as long as I can remember, I have been drawn to the invisible thread between things. The sense that beneath the noise and the disconnection, something deeper is still running through all of us. I saw it first in music, standing in rooms full of strangers who arrived separately and left changed. Then in my own healing, finding my way back to myself through practices and rituals older than the systems I had grown up trusting.

Across more than a decade of working with creatives, visionaries, and changemakers, one thing became clear: the social media content that finds the right people and calls them home was never written from a formula. It was written from the inside out. From the stories already living within the work, waiting for the right conditions to surface.

The Rooted Storytelling Intensive was born from that understanding. It is the process I wish had existed when I was first trying to find language for my own work. Before I learned that the voice that can carry it outward was already there. It simply needed to be heard.

Read my story

frequently asked questions

  • No. This process is designed as a co-creative process.

    You will develop the content yourself using the storytelling directions provided. My role is to guide the narrative structure and offer feedback that strengthens clarity, flow, and resonance while preserving your authentic voice.

  • While this intensive was initially designed with Instagram in mind, the storytelling angles can easily be adapted to other formats such as newsletters, LinkedIn posts, or other short written content. The focus is not the platform, but the narrative behind the work.

  • Yes. Some clients choose to repeat the intensive when a new phase of their work begins or when they would like fresh storytelling directions.

    For those who wish to receive ongoing support with their storytelling, the intensive can also be repeated monthly as part of a longer-term collaboration.

  • If you would like support translating your storytelling into a visual world, you can combine this intensive with the Embodied Brand Design Intensive.

    Many clients choose to begin with storytelling, and then move into design, so that the visuals are rooted in clear narrative directions.

    This allows your content to feel both coherent and aligned, across words and visuals.

  • You are invited to develop your content using the 12 storytelling directions provided (the equivalent of approximately 12 posts).

    Within the one-week container, I will review and offer detailed feedback on the content you create from these directions.

    The focus is not on producing more, but on strengthening clarity, voice, and narrative depth in what you write.

  • This intensive unfolds within a focused one-week container. Your storytelling directions are delivered within a few days of your intake, allowing you to begin writing straight away.

    From there, you receive feedback and refinement within the same week. It’s designed to create momentum, while keeping your process grounded and intentional.

Tell the story that has been quietly growing inside your work all along

Close-up of a person's hand writing in a notebook outdoors with a black pen, with sunlight casting shadows on the pages.

Your work does not need louder marketing. It needs language that reflects its depth. If something in this page has resonated, you are warmly invited to begin.

Apply Now