EMBODY

Translate the essence of your work into a visual world people can feel

A focused design process for creatives and changemakers who want their social media presence to reflect the depth of the work they carry. If you feel that your work is clear in words but not yet fully expressed visually, this process was created for you.

Your work has a frequency, but something gets lost between what you carry and what people see.

The words are beginning to take shape. The story is becoming clearer. And yet, something still feels incomplete: a sense that what people see when they encounter your work online does not quite match what they feel when they are in the room with it. The visual world surrounding your work still feels like it belongs to someone else.

So you choose a Canva template that looks close enough. You pick colours from a palette you found somewhere. You piece together an aesthetic from other people's feeds, hoping something will eventually start to feel like you. But it never quite does. Visuals do more than decorate a message. They create a sensory experience before a single word is read.

They invite someone into a world and when the visual world doesn't match the frequency of the work behind it,
people can feel that gap, even if they cannot name it.

A yellow flower with a dark center, along with three smaller unopened buds, on green stems against a dark blurred background.

Introducing

Embodied Brand Design Intensive

This intensive blends creative direction with intentional design.

Rather than simply creating content or templates, we shape a visual direction that reflects the depth, energy, and intention behind your work.

We begin by exploring the atmosphere you are drawn to (textures, tones, colours). From there, I translate this into a visual direction that feels aligned, coherent, and true to what you carry.

Alongside the strategic and visual process, I also work intuitively. I tune into the energy of your work and how it wants to be expressed visually, allowing the direction we create to feel not only aligned, but deeply resonant.

From this foundation, your content takes form - becoming a visual presence that allows your work to be seen, felt, and recognised as a whole.

Everything is designed for social media so that what you share online finally carries the same depth as the work behind it.

Begin the process

my process

  • Three photographs on a white wall: a landscape with a mountain, a close-up of hands holding a cassette tape, and a framed picture of two hands reaching towards each other.

    01. Clarify

    You clarify the visual direction you feel drawn to through a guided intake and moodboard.

  • Colorful notebooks and a green leaf on a dark background.

    02. Define

    From there, I develop visual directions that are both strategically aligned and intuitively felt. Together we choose the one that feels most true to what you carry.

  • Laptop on a desk displaying a design project, next to a glass of iced coffee with a straw, a smartphone, and a beige hat with a black band, with a window and a plant in the background.

    03. Design

    I create a set of brand templates for your social media content (carousels, static posts, reel covers) and design 12 social media visuals aligned with your work.

  • Person holding a smartphone in hand outdoors, displaying a design app with recent projects and Instagram posts.

    04. Refine

    You receive your designs with one revision round included.

    A co-creation Canva link can be shared so you can make small adjustments and continue using your templates beyond the intensive.

What begins to shift through
this intensive

01

Your work becomes recognisable

Your visual presence begins to reflect the essence of your work. What you share feels coherent, intentional, and aligned.

02

People can feel your work

Your visuals stop being decorative and start becoming experiential. They create a felt sense of your work even before a word is read.

03

Clarity replaces hesitation

Instead of second-guessing what to post or how it should look, you have a clear visual direction and a set of branded templates you can return to again and again.

04

you create from a place of alignment

Design stops feeling like something you have to “figure out” and becomes an extension of the work you are already doing.

  • "Rarely have I encountered in a professional context someone as aligned as Charlotte in her mission. She doesn’t need to say it, you feel it in the way she listens, in the sensitivity and intelligence she brings when she gives language to your story. It is as though she has read you more deeply than you have read yourself. Charlotte works from the heart, and you can feel that in everything she does."

    Louise, Founder of Incantation & Co

  • “I never thought I would work with a PR consultant because I assumed most of them would be too pushy and not aligned with the energy I want in my business. But Charlotte completely changed that perception. She has a unique way of helping you connect with your brand in an embodied, authentic way.”

    Beatrice Nespega, Artist and Creativity Coach

  • “Charlotte is incredibly motivated, kind, and a joy to work with. She brings her values and her own practices into her work, which I believe makes a difference. She understood the intention and potential of my project within a short amount of time, and set out to secure 10 relevant media features. Thanks to her work, I was almost overwhelmed by the response from media outlets and podcasts! So be aware, if you hire her, prepare for her work to be more successful than you expect!”

    Nora Wilhelm, Founder of Parayma & the well

  • “I was deeply moved by the sensitivity, precision, and beauty of Charlotte’s work. She captured the very essence of what we wished to express and brought our ideas to life in the most beautiful way. I wholeheartedly recommend her work, it truly comes from the heart.”

    Chloé Mason, Co-Founder of FEEL

  • “Charlotte has been an absolute pleasure to work with. Her work is defined by integrity, passion, and honour. The results of the campaign she led for us were outstanding, and she made every effort to go above and beyond. Her work ethic is second to none, and her passion for telling people’s stories, sharing their message, and impacting culture with positivity is evident in all she does.”

    Joshua Luke Smith, Founder of Orphan No More

  • "Charlotte is changing the face of the industry one artist at a time by investing in people over product. Charlotte has a special gift to be able to see who an artist is and communicate that clearly to multiple audiences. I'm so grateful for what Charlotte has done for me and my career"

    Joy Oladokun, Grammy-nominated singer/songwriter

A single yellow rose flower in full bloom against a blurred dark green background.

this is for you if

01

You want a visual world that feels aligned, not something generic or trend-driven

02

You want support translating the essence of your work into something people can see and sense

03

You value design that creates an experience, not just aesthetics

04

You find yourself second-guessing how your social media content should look or feel

Close-up of dried brown flowers on thin black stems, with blurred background.

this isn’t for you if

01

You are looking for quick social media templates to use without deeper reflection

02

You prefer to follow trends or replicate what is already working for others

03

You are not interested in exploring the visual identity of your work

04

You are looking for purely technical design execution without a strategic or intuitive layer

Investment

Close-up of orange wildflowers in a dark, blurred outdoor setting with warm light in the background.
A cup of coffee on a striped blanket with an open book and a few dried white flowers inside the book.

The investment is a one-time payment, made in full to begin the intensive.


€450


You will receive:

• a guided intake and moodboard to clarify the visual direction of your work

• a visual direction shaped through both strategy and intuitive exploration of your work

• 12 designed social media posts including carousels, static posts, reel covers, and infographics where relevant

• A full set of branded templates for each format so you can continue creating content that feels coherent and aligned long after the intensive ends

• one revision round

Timeline

This is a focused, one-week intensive designed to support both depth and momentum. Once you submit your intake and moodboard, I create and share a visual direction aligned with your work.

After the direction is approved, I design your 12 social media visuals using your copywriting. The final designs are delivered within the same week, along with Canva brand template links so you can continue using and evolving your visual direction beyond the intensive.

Begin the process

Visual worlds I have shaped

  • Two hands, one holding a pink flower, the other reaching out to receive it, with a pink and brown gradient background and French quote about the nervous system.

    FEEL

  • A spring-shaped graphic with six petals containing winter-themed quotes and advice, surrounded by delicate leaf illustrations and snowflake accents, with the title 'Winter invites us to...' at the top.

    the well

  • Inspirational quote on a blurred nature background, with the author in the top left corner.

    Ina Edera

  • A quote over an artistic image of a muscular man holding the Earth overhead, with birds, clouds, and greenery around him, emphasizing environmental themes.

    Parayma

  • A young woman with brown hair and light-colored eyes rests her head on her arm, looking at the camera with a gentle smile. Behind her, there are abstract paintings on the wall. Text on the image reads "The Hidden Grief of Lost Inspiration...and how to meet it with compassion."

    Beatrice Nespega

  • A list of gentle self-care tips for Monday with watercolor background bubbles in pastel colors. Tips include creating without pressure, moving slowly, trusting someone, seeking natural light, naming feelings without fixing, and returning to a grounding ritual.

    the well

  • A white note with handwritten text that says, "What coaching really is (and the myths we carry about it)," taped onto a colorful, abstract art background. The background features a spiral-bound sketchbook with an pink and brown abstract painting, some paint palette swatches, and dried white flowers in the foreground.

    Beatrice Nespega

  • A mountain landscape with a snow-capped peak at sunrise or sunset, overlaid with French text about healing and feeling good.

    FEEL

  • Book cover titled 'How I translate a story into a painting' by Ina Edera, with a background of a blurred painting of a horse.

    Ina Edera

  • A woman is holding a tree branch with white blossoms, looking up at it, outdoors with trees and buildings in the background.

    Beatrice Nespega

  • A woman with flowers covering her face on a white background with the text 'Start here' and the logo of Parayma.

    Parayma

  • A close-up photo of a young woman with light brown hair and green eyes, outdoors with trees and grass in the background, wearing a patterned dark jacket. Overlaid text reads, 'Keep showing up, even when it's messy. Bea ♥'

    Beatrice Nespega

  • Poster with text explaining why Parayama Fellowship was created, mentioning systems change work, with an illustration of two people in jackets and hats rowing a boat shaped like a leaf on water.

    Parayma

  • A motivational quote by Jane Goodall on a coral background with a white abstract floral pattern and a black and white butterfly in the upper right corner. The quote reads, 'You cannot get through a single day without having an impact on the world around you.'

    Parayma

  • A quote on a textured pinkish-brown background varies in font style and size. The quote reads: 'This little tree has been teaching me how changework really grows.' There is an image of pink flowering tree branches at the bottom, and a signature or name 'Parayma' at the bottom.

    Parayma

  • A promotional graphic with a snowy tree branch against a cloudy sky at the top and handwritten-style text below that reads: 'Unhelpful Narratives you might be carrying into the New Year,' with a small arrow pointing right and '@beatrice_nespega' at the bottom left.

    Beatrice Nespega

  • Green rolling hills with a few small houses at the bottom, overlaid with a motivational quote about wisdom, with a soft, vintage style background.

    Parayma

  • A seasonal wheel of creativity with sections labeled Spring, Plant Imagine Begin, Summer, Create Express Share, Autumn, Reflect Refine Release, Winter, Rest Listen Review.

    the well

  • A woman sitting at a desk holding a coffee mug while on a video call on her laptop. The overlay text says, 'We don't make change alone.'

    Parayma

  • A watercolor style image emphasizing a gazebo surrounded by trees, with text about inner well-being and happiness, listing benefits like safety, gratitude, self-compassion, being witnessed, feeling connected, meaningful contribution, rest and regulation, and creative expression.

    the well

  • Cover of a practice workbook titled "Creative exercise: The Edges & Boundaries Practice" with abstract art of layered, colorful, organic shapes and the website changeatlier.org at the bottom.

    the well

  • Dark, green foliage background with a cracked glass overlay and pink and white text that reads 'The day the world cracked open'; author name Parayma at the bottom.

    Parayma

  • Diagram titled 'The Many Forms of Kindness' with sections on Receiving, Sharing Beauty, Giving Space, Witnessing, Creating, Encouraging, Slowing Down, and Listening, each describing different ways to express kindness.

    the well

  • Testimonial poster with three photos of women, written feedback, and the website 'changeatelier.org' at the bottom.

    the well

  • An infographic celebrating International Self-Care Day with five ways to practice self-care: 1. Anchor in your senses with a tree illustration, 2. Write yourself a love note with an envelope illustration, 3. Learn something new with a person reading, 4. Listen to soothing music with a musical note, 5. Cook yourself a good meal with a plate of food illustration, and floral decorations at the bottom.

    the well

  • Black and white photo of two elderly hands clasped on a cane, with the quote 'Our ancestors knew. We are remembering.' overlaid, along with the author 'Parayma'.

    Parayma

  • A quote saying 'You can't pour from an empty cup' with an image of a coffee cup being filled from a metal pitcher, with hearts and flowers in the background.

    Parayma

  • A person in a gray shirt hugging a tree in a forest with sunlight filtering through the trees, overlaid with a white sketch of a spiral and a motivational quote.

    Parayma

  • A forest with tall trees and lush greenery. A wooden staircase leads into the forest. Overlaid text reads: 'Taking a step back doesn’t make you less of a changeworker.'

    Parayma

A woman with curly dark hair, glasses, and hoop earrings, wearing a pastel floral-patterned sweater, standing beside a large tree with textured bark and green ivy leaves, on a cloudy day in an outdoor park setting.

meet your creative guide Charlotte Gomes

Founder of Collective Roots PR

I'm Charlotte. For as long as I can remember, I have been drawn to the invisible thread between things. The sense that beneath the noise and the disconnection, something deeper is still running through all of us. I saw it first in music, standing in rooms full of strangers who arrived separately and left changed. Then in my own healing, finding my way back to myself through practices and rituals older than the systems I had grown up trusting.

Across more than a decade of working with creatives, visionaries, and changemakers, one thing became consistently clear: the visual worlds that truly allow someone to feel it before they have read a single word were never assembled from borrowed aesthetics. They were built from the inside out. From the energy, story, and intention already living within the work, translated into something people can see and sense.

In this intensive, I do not simply design visuals. I tune into the frequency of your work and translate it into a visual language that feels aligned, coherent, and alive.

Read my story

frequently asked questions

  • Yes. This intensive focuses on the visual expression of your work, so your copywriting should already be available.

    You can bring your existing content, or use messaging developed through the Rooted Storytelling Intensive. The designs are created to support and elevate your words.

  • Yes, this is a collaborative process.

    You’ll be involved in defining the visual direction, and a co-creation Canva link can be shared if you’d like to make small adjustments or stay close to the process as it unfolds.

  • Yes.

    You will receive Canva brand template links so you can continue using and adapting your visuals beyond the intensive. The goal is to give you a direction you can return to as your work evolves.

  • This is a focused, one-week intensive.

    Once your intake and moodboard are submitted, the visual direction is developed and your designs are created and delivered within the same week.

  • You will receive 12 designed visuals, which may include a mix of carousels, static posts, and reel covers.

    These are designed to create a coherent visual presence across your content.

  • For those who desire ongoing support, this intensive can also be repeated monthly to continue designing your content together.

Make your work visible in a way people can feel before they read a single sentence

A single orange flower in focus with a blurred dark background and warm sunlight.

If something in this invitation resonates with you, you are warmly invited to begin. Your work does not only live in words. It also lives in colours, textures, and visual atmosphere.

And sometimes, the most powerful stepis allowing that world to take form so it can be seen, felt, and recognised.

Begin the intensive now