my mission

Where our roots meet, our stories come together as one.

For as long as I can remember, I have been drawn to the invisible thread between things: the soft pull connecting us to the people around us. The sense that beneath the noise, the loneliness, and our disconnected lives, something deeper is still running through all of us.

Like trees in a forest communicating through the soil, passing nutrients to the ones that need them most, we too have a shared root system.

I saw it first in the music industry, where I stood in rooms full of strangers who had arrived separately and left changed. Because for a moment, they had been moved by the same melody and communed with people whose hearts were attuned to the same frequency.

I spent a decade in those rooms, organising and promoting shows across Europe, watching art do what nothing else quite can: remind people that they are not as alone as they felt when they walked in.

I saw it again when my body called me inward. While navigating chronic symptoms that conventional medicine struggled to name, I found my way through practices and rituals older than the systems I had grown up trusting.

It was in the quiet work of learning to listen to my own nervous system, in the slow and humbling practice of somatic awareness that something truly shifted.

I discovered a community of people, scattered across the world, who had walked the same unmarked path and found their way back to themselves through collective resonance.

We had found each other through a shared need to go deeper. To tend something the surface world had no language for.

The thread was always the same.

I think of it as a golden current moving through our roots beneath the surface. It goes to the places where we forgot we belonged together, reviving what was never truly lost. It doesn't flood. It seeps into the cracks that our wounds have created.

Only our collective light can mend those scars.

The stories that travel farthest, the ones that genuinely gather people, it all begins there.

In something shared and underground. In roots that reach toward each other in the dark, long before anything blooms above the surface.

Collective Roots PR exists because I believe your work carries a frequency that is meant to find the people it resonates with most. Not by pushing harder but by going deeper first until your roots are strong enough to carry your message all the way to the people who recognise it as their own.

The name Charlotte written in white cursive on a black background with a small heart near the end of the name.

  • "Rarely have I encountered in a professional context someone as aligned as Charlotte in her mission. She doesn’t need to say it, you feel it in the way she listens, in the sensitivity and intelligence she brings when she gives language to your story. It is as though she has read you more deeply than you have read yourself. Charlotte works from the heart, and you can feel that in everything she does."

    Louise, Founder of Incantation & Co

  • “I never thought I would work with a PR consultant because I assumed most of them would be too pushy and not aligned with the energy I want in my business. But Charlotte completely changed that perception. She has a unique way of helping you connect with your brand in an embodied, authentic way.”

    Beatrice Nespega, Artist and Creativity Coach

  • “Charlotte is incredibly motivated, kind, and a joy to work with. She brings her values and her own practices into her work, which I believe makes a difference. She understood the intention and potential of my project within a short amount of time, and set out to secure 10 relevant media features. Thanks to her work, I was almost overwhelmed by the response from media outlets and podcasts! So be aware, if you hire her, prepare for her work to be more successful than you expect!”

    Nora Wilhelm, Founder of Parayma & the well

  • “I was deeply moved by the sensitivity, precision, and beauty of Charlotte’s work. She captured the very essence of what we wished to express and brought our ideas to life in the most beautiful way. I wholeheartedly recommend her work, it truly comes from the heart.”

    Chloé Mason, Co-Founder of FEEL

  • “Charlotte has been an absolute pleasure to work with. Her work is defined by integrity, passion, and honour. The results of the campaign she led for us were outstanding, and she made every effort to go above and beyond. Her work ethic is second to none, and her passion for telling people’s stories, sharing their message, and impacting culture with positivity is evident in all she does.”

    Joshua Luke Smith, Founder of Orphan No More

  • "Charlotte is changing the face of the industry one artist at a time by investing in people over product. Charlotte has a special gift to be able to see who an artist is and communicate that clearly to multiple audiences. I'm so grateful for what Charlotte has done for me and my career"

    Joy Oladokun, Grammy-nominated singer/songwriter

A few things about me

Sunset over a lush countryside landscape with trees, green fields, and a small house, viewed through a window with shadowed edges.

01. I’m French

I was born in France and shaped by years of living across different cultures: each one leaving something in the way I think, the way I listen, and the way I understand what people are really trying to say. Moving between worlds has taught me that the most resonant stories are the ones that transcend where we come from and speak to something we can feel in each other, beyond language.

An open handwritten journal with a tassel bookmark in the foreground, lit candles and a dark purple flower in the background creating a warm, cozy atmosphere.

02. I write poetry

Words don't always arrive fully formed. They arrive first as a sensation in the body. I love giving shape to what I feel through poetry and creative writing, witnessing the interconnectedness around us and alchemising it into words.

I also have a deep love for snail mail. There is something about a handwritten letter that carries a quality no screen can hold. If you feel the same way, send me your address, I would love to send you one!

A vintage Crosley turntable in a wooden case sitting on top of a large book titled 'TREES' by Art Wolfe, with a potted green plant and a framed picture in the background.

03. Music is my first language

Jazz, soul, folk. The kind that moves through you before your mind has caught up. I spent years immersed in it, organising shows across Europe, watching artists take what lives inside them and make a room full of strangers feel it too. Music taught me everything I know about resonance. It still does.

A wooden surface holding a lit candle in a glass holder, a string of wooden beads, a small bowl, a stone, crumpled paper, a printed calendar or planner, a magazine with a woman on the cover, and an ankle with a watch.

04. I’m passionate about astrology

Aries Sun. Leo Rising. Cancer Moon. Bold vision, creative fire, and deep emotional attunement which is perhaps why I am drawn to work that lives at the intersection of strategy and soul.

Close-up of weathered, cracked tree bark with darkened areas and rough texture.

05. The body is my greatest teacher

I am endlessly fascinated by the intelligence of the body: the way it holds memory, wisdom, and creative potential that the mind cannot always access. Somatic awareness, energy healing, and mind-body practices are not just tools I use in my work. They are the way I move through the world. I am always learning, always going deeper because I believe that how we inhabit ourselves shapes everything we create and share.

View of the sky through a dense canopy of green trees, with sunlight peeking through the foliage.

06. I move with the seasons

I have learned to trust cycles. That not everything is meant to bloom at once.

That there is a time for going inward and a time for being seen.

Nature teaches me this constantly. Rituals are how I remember and how I stay close to what is unfolding, instead of rushing ahead of it.

The journey is
waiting for you.

Charlotte, founder of Collective Roots PR, brand strategist for creatives

Whether you are tending your roots for the first time or ready to let your work travel further than your own platform, there is a place for you here. Explore the five stages and find where you want to begin.

Work with me