The well change atelier
A sanctuary for changeworkers, visionaries, and leaders longing to return to themselves.
Founded by Nora Wilhelm, The well change atelier was created as a safe, regenerative space: a place where changeworkers, visionaries, and leaders can pause, reconnect with their inner wisdom, and reignite their creativity. When Nora reached out, her vision was clear: to share this message with the world in a way that felt as nourishing and human as the well itself. We set out to launch a Digital PR campaign rooted in meaning and intention: a campaign that would reach the right audiences and invite them into The well’s story.
Our approach
We designed a Flash PR campaign around powerful, relatable angles inspired by Nora Wilhelm’s own journey such as recovering after burnout, finding purpose again through creative practice, and reshaping the way changeworkers relate to their work and well-being. The goal was simple yet profound: to open doors to new platforms and conversations that felt aligned, amplifying the well’s mission in spaces where it could truly resonate.
The results
In just a few weeks, we secured 10+ media placements across podcasts, online magazines, and blogs expanding The well’s reach to new, engaged audiences and planting seeds for deeper connections and collaborations to come.
What’s next
From July onwards, I’ve stepped in as the well’s social media manager, with a renewed focus on intentional engagement and human-centered storytelling.
The goal: to rekindle genuine connections on their platforms, making the well’s online presence feel like an invitation to slow down, reflect, and belong.
Over the next months, I’ll:
Nurture real engagement through posts that feel like a conversation, not just content.
Share metrics to show how intentional storytelling can create ripple effects of connection and visibility.
Here’s a glimpse of some posts I’ve designed so far for the well:
“Charlotte is incredibly motivated, kind, and nice to work with. She brings her values and own practices into her work, which I believe makes a difference. She understood the intention and potential of my project within a short amount of time, and set out to get 10 relevant media clippings. Thanks to her work, I was almost overwhelmed by the response from media outlets and podcasts! So beware, if you hire her prepare for her work to be more successful than you expect!”
Want your story to travel further reaching the right people, in the right spaces, without losing its soul?
Let’s craft a nourishing PR campaign that amplifies your mission with intention and heart.